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Case Studies

Gusto: Building careers on firm foundations …
Terry Nash tells us about Gusto Homes and careers in construction.
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Gusto: Building careers on firm foundations …
About the author …
Terry Nash is a Director of Gusto Construction Ltd, with responsibilities for business systems, web-presence and the company’s health & safety management system.
Making career choices …
How we all envy those lucky people who have always known the career they wish to pursue, have gained the right qualifications to pursue it, and now have their first job lined-up.
Sadly, for many others the story could not be more different, as they find it difficult to imagine their future world of work, so simply go along with the path of least resistance until something turns up. This is in either the hope or expectation that, at some indeterminate point in the future, all will miraculously come right and they will somehow find themselves in exciting, enjoyable well-paid employment.
There is a saying in business that organisations that fail to plan, plan to fail; the same could as easily be said of an individual’s career. Yes it is true that some seem to find their way seamlessly into their perfect career, but for many more others, having no plan can be a recipe for underachievement and disappointment.
So don’t be afraid to take the time to establish how you are going to go about identifying and planning your start to the world of work. A good starting point maybe to seek the experience of people already in the work-force, on the choices they have taken. Get their opinions on the merits of working in the public and private sectors, or of working for large or small organisations. These days you can now look forward to 50-years or more in employment, so you need to enjoy it!
Why choose construction? …
A career in the construction industry is certainly one that should enter the equation, insofar as the private-sector is concerned. The reasons for this, apart from the satisfaction to be gained from “building things”, is that construction offers an unusually wide range of career opportunities, and encompasses employers ranging from small/local to very large/international.
Within these businesses there are opportunities to suit all tastes, ranging from working on a construction site, which are the tip of the iceberg that forms the industry’s shop window, through the many specialists and disciplines that enable site operations to take place. In the parlance of the sector these are broadly broken down into: “Clients”, with the skills and resources needed to purchase land and commission the building works; “Designers”, who design what is to be built and obtain the necessary planning consents; “Principal Contractors”, who are responsible for the safe and timely delivery of the building works; and the “Site Operatives” that we are all used to seeing on-site.
This spectrum of roles and responsibilities offers an exceptionally wide choice of career options, ranging from the highly-qualified and technical, to the practical and hands-on. Best of all, for anyone who would one day like to be their own boss,
Working in the construction industry is a well-tried gateway to establishing your own business.
Case study …
Gusto Construction Ltd is a good example of the range and scope of career opportunities in the construction sector.
A small house-building company that employs around 25 site operatives directly, and regularly employs a similar number of self-employed sub-contractors, Gusto Construction is invariably the Principal Contractor on the projects it delivers. This involves meeting national legislative, planning, building control, environmental and H&S requirements.
Sister-companies, with whom Gusto Construction regularly works, are responsible for the Client and Designer roles mentioned above. This means that the site operations of even a small local building company are backed in-house by a sizeable team of architects, engineers, CAD technicians, contract managers, buyers, site managers, estimators, business administrators, marketing professionals, customer-relations managers, and IT/systems specialists.
In other words, even based upon the requirements of a small company, the construction sector provides sufficient career choices to meet the needs of even the pickiest chooser.
Small versus big …
The implications of working for a large and/or international construction company usually include a higher degree of specialisation, which can lead to a role which some can find too narrow and hence frustrating; conversely, working for a smaller construction company is likely to place a higher premium on an individual’s range of skills and flexibility, and a role which provides opportunities to directly influence the activities of the business.
This flexibility, in the Gusto Construction Ltd case study above, has enabled the company to develop a national reputation for its design and build of energy-efficient new homes, first established with its flagship Millennium Green, Collingham project completed in 2002. These homes use around 50% of the energy and 50% of the mains-water, compared to homes built to the Building Regulations of the time.
Similarly, the recently completed Woodlands Edge development, adjacent to Lincolnshire Showground, is currently at the forefront in the region for its integrated use of design and build techniques, and use of sustainable technologies, to minimise energy consumption in these spectacular new homes.
For more information on construction industry careers see: https://www.goconstruct.org

Gusto: Building careers on firm foundations …

Rebecca, Customer Services Manager, Dynex Semiconductor Ltd
I was surprised to see the diverse mix of people who work at Dynex. Lots of different age groups and backgrounds and also there are many members of staff who have worked here for decades.
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Rebecca, Customer Services Manager, Dynex Semiconductor Ltd
Rebecca works for Dynex as a Customer Services Representative and she has been in this role since December 2012. Prior to this, Rebecca worked as a Manufacturing Operator within our clean room production areas. She has been with the business since March 2007.
I am the main point of contact for all our customers, responsible for dealing with requests for quotations for our products and then dealing with all subsequent orders. I am also responsible for returns and complaints and basically take care of the needs of our customers. I applied for a job within Dynex as I decided not to attend university; I wanted to obtain some work experience and planned to return into further education at a later stage. The reason I chose Dynex was I had family connections here my mother has worked for the company for over 25 years and also my grandmother before her. I started off in the company as a Manufacturing Operator within the wafer fab area and progressed through the department to become a principal operator within a few years. I then was able to apply for a new position within the business but a totally different role within a new department, this is the job I have now and to have a new challenge has been brilliant. My ambition for the future is to progress to management level, but firstly to obtain the relevant qualifications to help me achieve this. The main highlight of my employment was in 2011 when I was nominated to be Employee of the year due to my work within the wafer fab area. In January 2012 I went to China to visit our parent company CSR Times Electric; I was presented with an award during a ceremony. This was a fantastic life changing experience; I was taken to see the Great Wall of China and got to experience the wonderful rich culture that China has to offer. I was surprised to see the diverse mix of people who work at Dynex. Lots of different age groups and backgrounds and also there are many members of staff who have worked here for decades. I found this encouraging as it shows me Dynex must be a good company to work for. I would encourage anyone wanting to apply to research the company’s history and also to understand what we do as business, some background about the products we make and the industry as a whole is beneficial regardless of the position you are applying for.

Rebecca, Customer Services Manager, Dynex Semiconductor Ltd
Job Roles

Customer Service Assistant
Customer service assistants deal with customers' queries, purchases and complaints.
Customer Service Assistant
Role Description
1. Entry requirements
There are no set requirements, but you'll need a good level of general education. GCSEs in English, maths and ICT may be useful.
Experience or a qualification in customer service or contact centre operations could also help.
You could get into this job through an apprenticeship.
2. Skills required
You'll need:
excellent customer service skills
the ability to handle and resolve difficult situations
IT and administration skills
accuracy and attention to detail
3. What you'll do
You could work in a variety of organisations like retail, finance, travel or manufacturing, or for a local authority or the government.
Your day-to-day activities may include:
answering customers' questions by phone, email, webchat or face-to-face
giving quotations and checking product availability
selling and taking payment
handling complaints or passing them to a manager
entering customer information onto a computer database
tracking orders and giving refunds
4. Salary
Starter: £12,500
Experienced: up to £18,000
Highly Experienced: £20,000 to £30,000 (team leaders)
You may get a bonus or commission.
These figures are a guide.
5. Working hours, patterns and environment
You'll usually work 37 to 40 hours a week, which may include evening and weekend shifts.
You could work in an office or on a customer service desk. You'll spend a lot of your time on the phone and using a computer.
You may need to wear a uniform.
6. Career path and progression
With experience, you could progress to team leader or customer services manager.
You could also move into sales or account handling.

Salary Guide
Minimum: £12500
Maximum: £30000